Google Ads API Reports Send feedback offline_user_data_job Stay organized with collections Save and categorize content based on your preferences. Help me build a ...Aug 24, 2023 · Supply the following information in the config file of your client library. Your developer token lets your app access the API, but the token is not restricted to only one Google Ads account. Once your token is approved, you can use the same token for requests against all your Google Ads accounts, even if they're not linked to the Google Ads ... You can set up a custom audience in your Display, Discovery, Gmail, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service. Google Ads will then show ads to users with these interests or purchase intentions on pages, apps, and videos. How custom audiences work. Custom audiences automatically choose ...You can set up a custom audience in your Display, Discovery, Gmail, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service. Google Ads will then show ads to users with these interests or purchase intentions on pages, apps, and videos. How custom audiences work. Custom audiences automatically choose ...The following fields/resources can be selected with this segment: segments.asset_interaction_target.interaction_on_this_asset. Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Segmentation, available in the Google Ads UI as a separate menu, can be implemented in the Google Ads API by just adding the proper field to a query. For example, adding segments.device to a query, results in a report with a row for each combination of device and the specified resource in the FROM clause , and the statistical values ...Eligible (Strongly restricted): Definition Enhanced CPC (ECPC): Definition Expanded URL: Definition First page bid estimate: Definition First position bid estimate: Definition Frequency capping:... The list here only contains the Google Ads API // scope, but you can add multiple scopes if you want to use the credentials for other Google // APIs.Ads API Guides Videos Reference Reports Libraries & Examples REST Interface ... Google Ads API; v14. TopLevel. listPlannableLocations; listPlannableProducts;Aug 24, 2023 · The Google Ads API supports uploading store sales conversions that allow you to import offline transactions into Google Ads either directly or through third-party partners. By matching transaction data from your point-of-sale systems or customer database, you can see how your ads translate into offline purchases. To create a list that captures everyone who visited any page on your website, set the rule_based_user_list field of your UserList with a RuleBasedUserListInfo object. Then, specify a FlexibleRuleUserListInfo field on your RuleBasedUserListInfo object, which contains a rule targeting people who visited your website.Setting accounts for auto-applying recommendations is not supported in the Google Ads API, however, you can implement similar behavior for the recommendation types that are fully supported by the Google Ads API. Refer to the DetectAndApplyRecommendations. Recommendation types can have mandatory or optional parameters.In Google Ads API reporting, there are resources and views where you can query fields that correspond to ValueTrack parameters. However, the mapped field does not necessarily have identical text value. For example, when (which is short for exact match), a corresponding report field such as ad_group_criterion.keyword.match_type.Supply the following information in the config file of your client library. Your developer token lets your app access the API, but the token is not restricted to only one Google Ads account. Once your token is approved, you can use the same token for requests against all your Google Ads accounts, even if they're not linked to the Google Ads ...Aug 24, 2023 · You can use the Google Ads API to define conversion value rules, combine them into a conversion value rule set, and then apply the rule set to your entire Google Ads account or a specific campaign. Segments in the Google Ads API reports provide breakdowns so you can compare the original, unadjusted, and adjusted portions of your conversion values. Aug 24, 2023 · The Google Ads UI has a table displaying account statistics, and a drop-down menu to control the date range of these statistics. You have the same control in GAQL by filtering on segments.date in the WHERE clause of a GAQL query. Filters in the UI are equivalent to one or more conditions in the WHERE clause of GAQL. Aug 24, 2023 · You can set up a custom audience in your Display, Discovery, Gmail, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service. Google Ads will then show ads to users with these interests or purchase intentions on pages, apps, and videos. How custom audiences work. Custom audiences automatically choose ... Aug 24, 2023 · The Google Ads API is the programmatic interface to Google Ads, used for managing large or complex Google Ads accounts and campaigns. You can build software that manages accounts from the customer level down to the keyword level. Some typical use cases include: Automated account management; Custom reporting; Ad management based on inventory The following fields/resources can be selected with this segment: segments.asset_interaction_target.interaction_on_this_asset. Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Reports | Google Ads API | Google for Developers. Stay organized with collections Save and categorize content based on your preferences. These pages list the resources that can be queried in the Google Ads API using GoogleAdsService.SearchStreamGoogleAdsService.Search. The resource names are linked to to their own page.To create a list that captures everyone who visited any page on your website, set the rule_based_user_list field of your UserList with a RuleBasedUserListInfo object. Then, specify a FlexibleRuleUserListInfo field on your RuleBasedUserListInfo object, which contains a rule targeting people who visited your website.Aug 24, 2023 · Long-running operations (LROs) OAuth2 desktop and web application flows. OAuth service account flow. Protocol buffers. OAuth2 desktop and web application flows. OAuth service account flow. Running in a Docker container. Field masks. Enums, types and services. AccountBudget objects represent the end result of applying proposals. After a proposal is approved, its changes (subject to any adjustments) will result in the creation of a new account budget or an update to an existing one. This depends on the proposal_type specified in the request. AccountBudgetProposalType.Es una función avanzada que permite a los anunciantes interactuar con sus cuentas de Google Ads y realizar cambios a través de las aplicaciones que crean. En abril de 2022, la API de AdWords dejará de estar disponible y se reemplazará por la API de Google Ads. Obtenga más información sobre la migración a la API de Google Ads. Más ... the Python client library migrated to a new code generator pipeline that integrated as a way to improve the ergonomics of the protobuf message interface through making them behave more like native Python objects. The tradeoff of this improvement is that proto-plus introduces performance overhead.Add call ad; Add display upload ad; Add dynamic page feed asset; Add dynamic search ads; Add Performance Max campaign; Add responsive search ad full; Add responsive search ad with ad customizer; Add smart campaign; Create and attach shared keyword set; Find and remove criteria from shared set; Get ad group bid modifiers; Use cross account ...Aug 24, 2023 · Send a few warm-up requests to the Google Ads API when the process first starts. For example: // Runs some warm-up requests. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Runs 5 warm-up requests. The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9.A simple text only ad with a headline and two description lines. Note that this ad format is deprecated and has been replaced by ExpandedTextAd. Learn more. VideoAd: The Google Ads API permits only reporting of video ads. Video campaigns must be created using the UI or Google Ads scripts. VideoResponsiveAdAug 24, 2023 · AdGroupServiceClient adGroupService = client.GetService (Services.V14.AdGroupService); // Creates an ad group. // Note that the ad group type must not be set. // Since the advertising_channel_sub_type is APP_CAMPAIGN, // 1. you cannot override bid settings at the ad group level. // 2. Long-running operations (LROs) OAuth2 desktop and web application flows. OAuth service account flow. OAuth2 desktop and web application flows. OAuth service account flow. Running in a Docker container. Enums, types and services. OAuth2 desktop and web application flows. OAuth2 service account flow.The following fields/resources can be selected with this segment: segments.asset_interaction_target.interaction_on_this_asset. Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. AdWords API や Google Ads API（アプリケーション プログラミング インターフェース）を使用すると、Google 広告サーバーでアカウントの詳細情報と直接連携するアプリケーションを、デベロッパーが作成したり使用したりできるようになります。. これらの API を ...Add ad customizer; Add ad group bid modifier; Add app campaign; Add bidding data exclusion; Add bidding seasonality adjustment; Add call ad; Add display upload adAug 24, 2023 · The Google Ads API is the programmatic interface to Google Ads, used for managing large or complex Google Ads accounts and campaigns. You can build software that manages accounts from the customer level down to the keyword level. Some typical use cases include: Automated account management; Custom reporting; Ad management based on inventory Ads API Guides Videos Reference Reports Libraries & Examples REST Interface Policies Support Release notes; Latest diff (v13 to v14) Deprecation and sunset; Upgrade ...Maximize revenue and achieve massive scale with Google's ad solutions. Whether you're looking to grow your audience or monetize your content, Google can connect you with the widest audiences across screens—worldwide. Make money with apps. Make money on the web and mobile web. Promote and manage cross-platform campaigns.Third Party App Analytics Link. Asset Group Listing Group Filter. Bidding Seasonality Adjustment. Dynamic Search Ads Search Term View. Third Party App Analytics Link. Stay organized with collections Save and categorize content based on your preferences.Eligible (Strongly restricted): Definition Enhanced CPC (ECPC): Definition Expanded URL: Definition First page bid estimate: Definition First position bid estimate: Definition Frequency capping:...You can use the Google Ads API to define conversion value rules, combine them into a conversion value rule set, and then apply the rule set to your entire Google Ads account or a specific campaign. Segments in the Google Ads API reports provide breakdowns so you can compare the original, unadjusted, and adjusted portions of your conversion values.Aug 24, 2023 · Approve merchant center link; Create customer; Get account hierarchy; Get account information; Get change details; Get change summary; Get pending invitations Aug 24, 2023 · AdGroupServiceClient adGroupService = client.GetService (Services.V14.AdGroupService); // Creates an ad group. // Note that the ad group type must not be set. // Since the advertising_channel_sub_type is APP_CAMPAIGN, // 1. you cannot override bid settings at the ad group level. // 2. ad_group.base_ad_group. Output only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name.The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Number of offline phone calls. Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).Aug 24, 2023 · Send a few warm-up requests to the Google Ads API when the process first starts. For example: // Runs some warm-up requests. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Runs 5 warm-up requests. Last updated 2023-08-24 UTC. Visit our blog for important announcements. Interact with our community of developer experts. Use our officially supported client libraries. Access our video contents. Firebase. Sign up for the Google for Developers newsletter. Español – América Latina. Polski.end if __FILE__ == $0 options = {} # The following parameter (s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code.The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9.Reports | Google Ads API | Google for Developers. Stay organized with collections Save and categorize content based on your preferences. These pages list the resources that can be queried in the Google Ads API using GoogleAdsService.SearchStreamGoogleAdsService.Search. The resource names are linked to to their own page.* * @param googleAdsClient the Google Ads API client. * @param customerId the client customer ID. * @param campaignId the ID of the campaign to remove. * @throws ... Aug 24, 2023 · Approve merchant center link; Create customer; Get account hierarchy; Get account information; Get change details; Get change summary; Get pending invitations Google Ads API is a gRPC API, with REST bindings. This means that there are two ways of making calls to the API. This means that there are two ways of making calls to the API. [Preferred] Create the body of the request as a protocol buffer , send it to the server using HTTP/2 , deserialize the response to a protocol buffer, and interpret the ...Third Party App Analytics Link. Asset Group Listing Group Filter. Bidding Seasonality Adjustment. Dynamic Search Ads Search Term View. Third Party App Analytics Link. Stay organized with collections Save and categorize content based on your preferences.Mar 8, 2022 · In this video, we’ll provide an introduction to using the REST interface of the Google Ads API. Topics include: transport choices of REST versus gRPC, necessary credentials, API design including resource naming hierarchy, and using cURL with the Google Ads API. A Reporting-only Google Ads API Client may choose not to show specific levels of the Google Ads hierarchy in its reporting interface. For example, if a Reporting-only Google Ads API Client does not show any Ad Group performance data in its interface, then it need not implement any of the "Ad Group"-level Reporting RMF.A Google Ads API (AdWords API) permite aos desenvolvedores criar aplicativos que interagem diretamente com o servidor do Google Ads. Com esses aplicativos, anunciantes e terceiros podem gerenciar de maneira mais eficiente e criativa suas contas e campanhas, grandes ou complexas, do Google Ads. Como a implementação da Google Ads API (AdWords ...Aug 24, 2023 · Bid simulations allow you to estimate performance for your ad groups, criteria, and campaigns under different bidding scenarios. You can use this information to adjust and optimize your bidding strategy. The bid simulations of Google Ads API predict how changing your bid in various ways impacts cost, impressions, and clicks. Mar 8, 2022 · In this video, we’ll provide an introduction to using the REST interface of the Google Ads API. Topics include: transport choices of REST versus gRPC, necessary credentials, API design including resource naming hierarchy, and using cURL with the Google Ads API. Mar 8, 2022 · Follow along as we illustrate several key concepts related to credentials and account access in the Google Ads API with the Google Ads Doctor (oauthdoctor). In this interactive session, you’ll learn how to get started with the Google Ads API and troubleshoot issues along the way. See codelab document. Ads API Guides Videos Reference Reports Libraries & Examples REST Interface Policies Support Release notes; Latest diff (v13 to v14) Deprecation and sunset; Upgrade ...OAuth desktop and web application flows. OAuth service account flow. Long-running operations (LROs) OAuth2 desktop and web application flows. OAuth service account flow. Protocol buffers. OAuth2 desktop and web application flows. Running in a Docker container. Enums, types and services.Maximize revenue and achieve massive scale with Google's ad solutions. Whether you're looking to grow your audience or monetize your content, Google can connect you with the widest audiences across screens—worldwide. Make money with apps. Make money on the web and mobile web. Promote and manage cross-platform campaigns.Aug 24, 2023 · After completing the steps, your ads.properties file should have all you need to make test API calls, and should contain values similar to the following: api.googleads.developerToken=123axxxxxxxxxxxxxxxxxx api.googleads.clientId=xxxxxxxxxx.apps.googleusercontent.com api.googleads.clientSecret=zZxxxxxTxxxxxxxxxxx api.googleads.refreshToken=1 ... Aug 24, 2023 · Google Ads API Reports Send feedback offline_user_data_job Stay organized with collections Save and categorize content based on your preferences. Help me build a ... AccountBudget objects represent the end result of applying proposals. After a proposal is approved, its changes (subject to any adjustments) will result in the creation of a new account budget or an update to an existing one. This depends on the proposal_type specified in the request. AccountBudgetProposalType.Aug 24, 2023 · Reports | Google Ads API | Google for Developers. Stay organized with collections Save and categorize content based on your preferences. These pages list the resources that can be queried in the Google Ads API using GoogleAdsService.SearchStreamGoogleAdsService.Search. The resource names are linked to to their own page. AccountBudget objects represent the end result of applying proposals. After a proposal is approved, its changes (subject to any adjustments) will result in the creation of a new account budget or an update to an existing one. This depends on the proposal_type specified in the request. AccountBudgetProposalType.Aug 24, 2023 · Long-running operations (LROs) OAuth2 desktop and web application flows. OAuth service account flow. Protocol buffers. OAuth2 desktop and web application flows. OAuth service account flow. Running in a Docker container. Enums, types and services. OAuth2 desktop and web application flows. ad_group.base_ad_group. Output only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name.Ads API Guides Videos Reference Reports Libraries & Examples REST Interface ... Google Ads API; v14. TopLevel. listPlannableLocations; listPlannableProducts; Ads API Guides Videos Reference Reports Libraries & Examples REST Interface ... Ad; AdGroup; AdGroup.AudienceSetting; AdGroupAd; AdGroupAdAssetCombinationView;Mar 8, 2022 · Follow along as we illustrate several key concepts related to credentials and account access in the Google Ads API with the Google Ads Doctor (oauthdoctor). In this interactive session, you’ll learn how to get started with the Google Ads API and troubleshoot issues along the way. See codelab document. In this video, we’ll provide an introduction to using the REST interface of the Google Ads API. Topics include: transport choices of REST versus gRPC, necessary credentials, API design including resource naming hierarchy, and using cURL with the Google Ads API.Stay organized with collections Save and categorize content based on your preferences. Assuming the required assets are available, there are three steps in creating a Performance Max campaign: Create a budget. Create a Performance Max campaign with appropriate bidding strategies. Create and link an asset group with the required assets.Aug 24, 2023 · Ruby. def get_change_details (customer_id) # GoogleAdsClient will read a config file from # ENV ['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Construct a query to find details for recent changes in your account. # The LIMIT clause is required for the change_event resource. Eligible (Strongly restricted): Definition Enhanced CPC (ECPC): Definition Expanded URL: Definition First page bid estimate: Definition First position bid estimate: Definition Frequency capping:... Aug 24, 2023 · Key Point: The cURL tabs below demonstrate using the API's REST interface directly. See the REST guide's search page for additional details. Replicating Google Ads UI screens. This section showcases API queries that return the same data as the default screens of the Google Ads UI. Aug 24, 2023 · A Reporting-only Google Ads API Client may choose not to show specific levels of the Google Ads hierarchy in its reporting interface. For example, if a Reporting-only Google Ads API Client does not show any Ad Group performance data in its interface, then it need not implement any of the "Ad Group"-level Reporting RMF. Segmentation, available in the Google Ads UI as a separate menu, can be implemented in the Google Ads API by just adding the proper field to a query. For example, adding segments.device to a query, results in a report with a row for each combination of device and the specified resource in the FROM clause , and the statistical values ...Aug 24, 2023 · A Reporting-only Google Ads API Client may choose not to show specific levels of the Google Ads hierarchy in its reporting interface. For example, if a Reporting-only Google Ads API Client does not show any Ad Group performance data in its interface, then it need not implement any of the "Ad Group"-level Reporting RMF. Asset creation and usage. Stay organized with collections Save and categorize content based on your preferences. Most asset types must be created using the AssetService before they can be used in an ad. The TextAsset type is the exception as it is created inline during ad creation.The Google Ads API is the programmatic interface to Google Ads, used for managing large or complex Google Ads accounts and campaigns. You can build software that manages accounts from the customer level down to the keyword level. Some typical use cases include: Automated account management; Custom reporting; Ad management based on inventoryAds API Guides Videos Reference Reports Libraries & Examples REST Interface Policies Support Release notes; Latest diff (v13 to v14) Deprecation and sunset; Upgrade ... Ads API Guides Videos Reference Reports Libraries & Examples REST Interface Policies Support Release notes; Latest diff (v13 to v14) Deprecation and sunset; Upgrade ...Aug 24, 2023 · The Google Ads UI has a table displaying account statistics, and a drop-down menu to control the date range of these statistics. You have the same control in GAQL by filtering on segments.date in the WHERE clause of a GAQL query. Filters in the UI are equivalent to one or more conditions in the WHERE clause of GAQL. Google Ads Query Language supports paging by specifying page_size in your request. This will break up the result set of the query into multiple responses that each contains up to page_size objects. If page_size is not specified, it is automatically set to the maximum page size of 10,000 rows. For example, with the following query:DataForSEO Google Ads API provides up-to-date search volume data for up to 1,000 keywords in bulk. The search volume endpoint of this API will provide you with the following data points, specific to the location, language, date range, and a dozen other parameters you may input into your request. Bid - minimum and maximum bids to target a keyword. Ads API Guides Videos Reference Reports Libraries & Examples REST Interface Policies Support Release notes; Latest diff (v13 to v14) Deprecation and sunset; Upgrade ...Aug 24, 2023 · The Google Ads API supports uploading store sales conversions that allow you to import offline transactions into Google Ads either directly or through third-party partners. By matching transaction data from your point-of-sale systems or customer database, you can see how your ads translate into offline purchases.
The Google Ads API is the programmatic interface to Google Ads, used for managing large or complex Google Ads accounts and campaigns. You can build software that manages accounts from the customer level down to the keyword level. Some typical use cases include: Automated account management; Custom reporting; Ad management based on inventory. 4_giuntini
Setting accounts for auto-applying recommendations is not supported in the Google Ads API, however, you can implement similar behavior for the recommendation types that are fully supported by the Google Ads API. Refer to the DetectAndApplyRecommendations. Recommendation types can have mandatory or optional parameters.Setting accounts for auto-applying recommendations is not supported in the Google Ads API, however, you can implement similar behavior for the recommendation types that are fully supported by the Google Ads API. Refer to the DetectAndApplyRecommendations. Recommendation types can have mandatory or optional parameters.There are three methods for retrieving entities and reporting data with the Google Ads API. GoogleAdsService.SearchStream; GoogleAdsService.Search; GET requests; This guide primarily focuses on streaming data from GoogleAdsService. Here are high-level distinctions for the three data retrieval methods: Warning: get is no longer supported.Stay organized with collections Save and categorize content based on your preferences. Assuming the required assets are available, there are three steps in creating a Performance Max campaign: Create a budget. Create a Performance Max campaign with appropriate bidding strategies. Create and link an asset group with the required assets.In this video, we’ll provide an introduction to using the REST interface of the Google Ads API. Topics include: transport choices of REST versus gRPC, necessary credentials, API design including resource naming hierarchy, and using cURL with the Google Ads API.the Python client library migrated to a new code generator pipeline that integrated as a way to improve the ergonomics of the protobuf message interface through making them behave more like native Python objects. The tradeoff of this improvement is that proto-plus introduces performance overhead.asset | Google Ads API | Google for Developers. Save and categorize content based on your preferences. Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields. This page shows all metrics and segments that can be put in the same SELECT clause as the fields of .Partner with a Google Ads expert to set up your first campaign. We’ll get you up to speed on the latest platform updates. We’ll design a media plan that makes the most of your budget. We’ll help you launch your first campaign with hands-on guidance. Start now.The Developer API gives access to the metadata for all families served by Google Fonts. It allows apps to query Google Fonts for the available font families. The REST API supplies data in the JSON format that includes the styles and scripts (called. Updated May 17, 2023.Aug 24, 2023 · A Reporting-only Google Ads API Client may choose not to show specific levels of the Google Ads hierarchy in its reporting interface. For example, if a Reporting-only Google Ads API Client does not show any Ad Group performance data in its interface, then it need not implement any of the "Ad Group"-level Reporting RMF. Aug 24, 2023 · Supply the following information in the config file of your client library. Your developer token lets your app access the API, but the token is not restricted to only one Google Ads account. Once your token is approved, you can use the same token for requests against all your Google Ads accounts, even if they're not linked to the Google Ads ... Long-running operations (LROs) OAuth2 desktop and web application flows. OAuth service account flow. OAuth2 desktop and web application flows. OAuth service account flow. Running in a Docker container. Enums, types and services. OAuth2 desktop and web application flows. OAuth2 service account flow.Aug 24, 2023 · Reporting of performance data is an integral part of Google Ads API applications. With the API's flexible reporting options, you can obtain performance data for all resources. This includes everything from an entire campaign to a set of keywords that triggered your ad. Ads API Guides Videos Reference Reports Libraries & Examples REST Interface ... Google Ads API; v14. TopLevel. listPlannableLocations; listPlannableProducts; A Google Ads developer token connects your app to the Google Ads API. Follow the steps in Obtain Your Developer Token. After signing up, your token is pending approval. Make sure your software adheres to the Google Ads API Terms and Conditions (T&C) and the Required Minimum Functionality (RMF). RMF is only required for tokens with Standard Access.Partner with a Google Ads expert to set up your first campaign. We’ll get you up to speed on the latest platform updates. We’ll design a media plan that makes the most of your budget. We’ll help you launch your first campaign with hands-on guidance. Start now.Aug 24, 2023 · Upload Enhanced Conversions for Web. Stay organized with collections Save and categorize content based on your preferences. Using the Google Ads API, you can leverage enhanced conversions for web by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online ... .